The Cluetrain Manifesto

Right off the bat I could see that the Cluetrain Manifesto was written at a time when the Internet was in the early stages of its life, around 1999-ish. It explained how companies should communicate to the consumers and what consumers expect from the company though the internet. One point I liked was number 95 which states that everyone is waking up, getting connected, and watching but they certainly are not waiting. This brings up the particular lifestyle us Americans lead now. The world we live in is moving at such a fast pace where everyone wants to have content delivered to them ‘now’ and not later. Sites such as youtube provide people with the capabilities to view [flv] video at a high rate rather than waiting for it to download off of a server and then watching it on your computer. The Internet provides content to be delivered at blazing speeds today where as yesterday’s internet had us waiting, twiddling our thumbs, and yawning at your computer desks.